“Warm, classic and so easy to style. I love that it still looks smart when I’m out walking the dog. The quality really stands out.”
Our 10th Black Friday, and our BIGGEST ever!
Ten years ago, I opened a small boutique in Mayfair, London, with nothing more than a heart full of hope and a love for timeless simplicity.
I wanted to create a space where women could feel like themselves, comfortable, confident, and effortlessly elegant.
What began as my little dream soon grew into something truly beautiful.
When my daughter joined me, her fresh energy and ideas gave Lily & Mayfair its soul. Together, we built more than a brand, we built a home filled with warmth, laughter, and stories shared between generations of women.
Now, as we celebrate ten wonderful years, we also mark our 10th Black Friday, and it’s our biggest one ever.
This isn’t just a sale; it’s our heartfelt thank-you for a decade of love, loyalty, and shared moments.
With all my love and appreciation,
Lily
See how women across the UK bring their Lily & Mayfair pieces to life.
“Warm, classic and so easy to style. I love that it still looks smart when I’m out walking the dog. The quality really stands out.”
Rachel — Berkshire Verified purchase
Wearing the Lily | Cambridge Wool Check Coat • Weekend lunch
“Warm, flattering and a bit of fun! The floral pattern always gets compliments when I pop out.”
Nicola — Oxfordshire Verified purchase
Wearing the Daisy | Fleece Flower Sweater • Weekend lunch
“Such a cheerful colour, and beautifully soft. It brightens my day every time I wear it!”
Sandra — Bath Verified purchase
Wearing the Elizabeth | Cozy Cardigan • Weekend lunch
“The softest fleece I’ve ever owned, I reach for it every chilly morning. So cosy and still smart enough for errands.”
Janet — Kent Verified purchase
Wearing the Daisy | Fleece Flower Sweater • Weekend lunch
“A timeless coat that makes every outfit look put together. I love how it feels like quality without being heavy.”
Alison — Costwolds Verified purchase
Wearing the Elainne | Timeless Elegance Button Coat • Weekend lunch
“Simple, soft and so easy to wear. The fit is lovely and the colour goes with everything. I’ve been wearing it on repeat!”
Charlotte — Surrey Verified purchase
Wearing The Seraphine | Warm Neck Jumper • Weekend lunch
“I love how cosy this feels without being too heavy. Perfect for mornings in the garden with a cup of tea.”
Helen — Warwickshire Verified purchase
Wearing the Lia | Elegant Comfort Neck Jumper • Weekend lunch
Excellent 4.7/5
Based on 862+ reviews
Always good quality clothes. Once I had a problem with an article, on which I was helped very quickly and correctly by the customer service.
Mabel Sutherland
2 days ago
I’ll admit I was hesitant at first, but Lily & Mayfair exceeded expectations. The quality is excellent, and I felt really looked after as a customer. A refreshing experience compared to bigger retailers.
Sophia Weston
1 day ago
The sizing was true to size, which made the outfit very comfortable to wear.
Emily Kingsley
12 hours ago
Initially I was a bit skeptical to buy from facebook but this store has made me reconsider, the quality of the products is noteworthy and the communication with support is quick and effective
Olivia Harrington
3 days ago
Their service was great and the quality of the product exceeded my expectations!
Mabel Sutherland
3 hours ago
At Lily & Mayfair, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.
We are offering Free Shipping which includes Track & Trace on all orders within the UK.
If you have any questions, feedback or concerns about your order, don't worry! Our customer service team is here to assist you.
Your payment information is processed securely.
Once your order has been shipped, you will immediately receive a confirmation email, which includes a link to your personal tracking information so you can stay informed about your orders whereabouts any time.
We’re sorry to hear that you want to return your items. For more information on our return and exchange policies, please see our 'Return Policy' page.
Please send an e-mail to info@lilymayfair.com so we can assist you further.
At Lily & Mayfair, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.
If you have any questions or need assistance, please contact us at the email address provided below:
info@lilymayfair.com
Monday to Friday | 9:00 - 17:00
Weekends | 9:00 - 13:00
If you have any questions or need assistance, please contact us at the email address provided below:
info@lilymayfair.com
Monday to Friday | 9:00 - 17:00
Weekends | 9:00 - 13:00
📍LONDON
30-Day Money Back Guarantee & Free Shipping