Welcome to Lily & Mayfair – where timeless British heritage meets modern femininity.

Born from a love of classic elegance and everyday wearability, Lily & Mayfair is designed for women who embrace both sophistication and ease. Our collections blend the softness of natural beauty with the refinement of London’s most iconic style district, creating pieces that feel both effortless and enduring.

At Lily & Mayfair, we believe fashion should do more than just look beautiful – it should empower you, bring comfort, and reflect who you truly are. That’s why we focus on timeless silhouettes, premium fabrics, and thoughtful details that transcend seasons and trends.

This is more than clothing – it’s a lifestyle. A celebration of elegance, confidence, and individuality.