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BLACK FRIDAY SALE!

UP TO 80% OFF ON REMAINING STOCK

LILY & MAYFAIR

Our 10th Black Friday, and our BIGGEST ever!

Ten years ago, I opened a small boutique in Mayfair, London, with nothing more than a heart full of hope and a love for timeless simplicity.

I wanted to create a space where women could feel like themselves, comfortable, confident, and effortlessly elegant.

What began as my little dream soon grew into something truly beautiful.

When my daughter joined me, her fresh energy and ideas gave Lily & Mayfair its soul. Together, we built more than a brand, we built a home filled with warmth, laughter, and stories shared between generations of women.

Now, as we celebrate ten wonderful years, we also mark our 10th Black Friday, and it’s our biggest one ever.

This isn’t just a sale; it’s our heartfelt thank-you for a decade of love, loyalty, and shared moments.

With all my love and appreciation,

Lily

LOVED BY OUR CUSTOMERS

See how women across the UK bring their Lily & Mayfair pieces to life.

“Warm, classic and so easy to style. I love that it still looks smart when I’m out walking the dog. The quality really stands out.”

Rachel — Berkshire Verified purchase

Wearing the Lily | Cambridge Wool Check Coat • Weekend lunch

“Warm, flattering and a bit of fun! The floral pattern always gets compliments when I pop out.”

Nicola — Oxfordshire Verified purchase

Wearing the Daisy | Fleece Flower Sweater • Weekend lunch

“Such a cheerful colour, and beautifully soft. It brightens my day every time I wear it!”

Sandra — Bath Verified purchase

Wearing the Elizabeth | Cozy Cardigan • Weekend lunch

“The softest fleece I’ve ever owned, I reach for it every chilly morning. So cosy and still smart enough for errands.”

Janet — Kent Verified purchase

Wearing the Daisy | Fleece Flower Sweater • Weekend lunch

“A timeless coat that makes every outfit look put together. I love how it feels like quality without being heavy.”

Alison — Costwolds Verified purchase

Wearing the Elainne | Timeless Elegance Button Coat • Weekend lunch

“Simple, soft and so easy to wear. The fit is lovely and the colour goes with everything. I’ve been wearing it on repeat!”

Charlotte — Surrey Verified purchase

Wearing The Seraphine | Warm Neck Jumper • Weekend lunch

“I love how cosy this feels without being too heavy. Perfect for mornings in the garden with a cup of tea.”

Helen — Warwickshire Verified purchase

Wearing the Lia | Elegant Comfort Neck Jumper • Weekend lunch

COLLECTIONS

BLACK FRIDAY SALE

BLACK FRIDAY SALE

KNITWEAR

KNITWEAR

CARDIGANS

CARDIGANS

JACKETS

JACKETS

DRESSES

DRESSES

Sets & Jumpsuits

Sets & Jumpsuits

Footwear

Footwear

MORE OF WHAT OUR CUSTOMERS SAY

Excellent 4.7/5

Trustpilot star Trustpilot star Trustpilot star Trustpilot star Trustpilot star

Based on 862+ reviews

Always good quality clothes. Once I had a problem with an article, on which I was helped very quickly and correctly by the customer service.

Verified
Mabel Sutherland

Mabel Sutherland

2 days ago

Trustpilot star Trustpilot star Trustpilot star Trustpilot star Trustpilot star

I’ll admit I was hesitant at first, but Lily & Mayfair exceeded expectations. The quality is excellent, and I felt really looked after as a customer. A refreshing experience compared to bigger retailers.

Verified
Sophia Weston

Sophia Weston

1 day ago

Trustpilot star Trustpilot star Trustpilot star Trustpilot star Trustpilot star

The sizing was true to size, which made the outfit very comfortable to wear.

Verified
Emily Kingsley

Emily Kingsley

12 hours ago

Trustpilot star Trustpilot star Trustpilot star Trustpilot star Trustpilot star

Initially I was a bit skeptical to buy from facebook but this store has made me reconsider, the quality of the products is noteworthy and the communication with support is quick and effective

Verified
Olivia Harrington

Olivia Harrington

3 days ago

Trustpilot star Trustpilot star Trustpilot star Trustpilot star Trustpilot star

Their service was great and the quality of the product exceeded my expectations!

Verified
Mabel Sutherland

Mabel Sutherland

3 hours ago

Trustpilot star Trustpilot star Trustpilot star Trustpilot star Trustpilot star

30-DAY MONEY-BACK GUARANTEE

At Lily & Mayfair, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.

FREE SHIPPING

We are offering Free Shipping which includes Track & Trace on all orders within the UK.

24/7 CUSTOMER SERVICE

If you have any questions, feedback or concerns about your order, don't worry! Our customer service team is here to assist you.

SECURE PAYMENT

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