Some stories begin with ambition.

Ours began with love.

In the autumn of 2015, I opened the doors to a small boutique tucked away in Mayfair, London. With a few simple racks, a handful of carefully chosen pieces, and a dream to bring warmth and authenticity to fashion, Lily & Mayfair was born.

What started as a quiet corner of calm soon became something far more meaningful. My daughter joined me not long after, and together we shaped this space into a reflection of who we are, timeless, gentle, and honest.

From the beginning, we believed that clothing should do more than adorn a woman; it should let her breathe, move, and feel effortlessly herself. Every fabric was chosen with care, every fit refined until it felt like second skin. We wanted women to leave not just with something beautiful, but with a sense of belonging.

Through the years, our boutique has become a place where generations of women come together, mothers, daughters, and friends, sharing laughter, stories, and moments that quietly weave into the fabric of our brand.

Quality and sincerity have always been at the heart of what we do. We choose materials that last, designs that outlive seasons, and details that whisper rather than shout. For us, true beauty lies in subtlety, in the confidence of feeling at home in your own skin.

As we celebrate ten years of Lily & Mayfair, I look around and see not just a boutique, but a living story, built by women, for women. The world outside may have changed, but inside our walls, the same warmth and grace remain.

We are endlessly grateful for every woman who has walked this journey with us.

You are, and always will be, part of our story.

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With love,

Lily

Est. Mayfair, London – 2015