Lily & Mayfair Privacy Policy

This Privacy Policy explains how Lily & Mayfair collects, uses, and shares personal data when you visit our website or make a purchase.

Collection of Personal Data

When you visit our website, we automatically gather certain details about your device, such as information about your web browser, IP address, time zone, and some of the cookies installed on your device. We also collect data about the pages or products you view, the websites or search terms that brought you to our website, and how you interact with our site. We refer to this automatically gathered data as “Device Information.”

We collect Device Information through technologies such as:

• Cookies: Small data files placed on your device that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit allaboutcookies.org.
  
• Log files: Records of actions on the website that capture details such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  
• Web beacons, tags, and pixels: Electronic files that track how you browse and engage with the website.
  

In addition, when you make or attempt to make a purchase, we collect information that you provide, including your name, billing and shipping addresses, payment details (such as credit card information), email address, and phone number. This is referred to as “Order Information.”

We collect Order Information when you:

• Provide details during the checkout process on our site;
  
• Create a customer account with us;
  
• Complete a purchase of products or services;
  
• Contact us through the website.
  

Use of Personal Data

We use the Order Information primarily to process and fulfill purchases made through our website. Additionally, we use this information to:

• Communicate with you;
  
• Review and screen orders for potential risk or fraud;
  
• Inform you of updates or changes to our services and products.
  

Device Information is used to help us identify and prevent potential risks and fraud (particularly IP address checks), as well as to improve and optimise our website overall. This includes generating analytics about how our customers browse and interact with the site, and assessing the performance of our marketing and advertising campaigns.